Insights desk
Signals & governance
Notes from our Facebook Ads iGaming desk.
How focus on one channel and one segment shapes our daily decisions, testing cadence, and communications.
Operating principles
What guides our day-to-day work with iGaming offers on Facebook Ads.
Stay focused
One channel and one segment give us faster learning loops and better control of traffic quality.
Test quickly
Hypotheses move from idea to creative to live campaigns fast, with clear checkpoints.
Control quality
Traffic is monitored against offer rules and KPIs so scaling only happens when signals are solid.
How that shows up
Stable output
Predictable volume thanks to disciplined processes and tight campaign control.
Predictable
Clear communications
Regular updates on metrics, timelines, and expected adjustments.
Agile funnels
Quick changes to creatives and copy to align with offer requirements and GEO specifics.
Adaptive
Want to work with a focused desk?
Share your GEOs and KPIs. We’ll send a brief with timelines and expected performance.